A CRM makes your marketing more transparent

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If there is a CRM at the core, as an interface, so to speak, everyone works with one tool on the same data basis towards the same goals. Then marketing and sales go hand in hand and do not work against each other. All key figures are transparent for the marketing and sales employees.

To do this, you start by capturing leads directly on the website, where the contacts flow directly into the CRM. Both can be achieved with HubSpot . The leads and contacts can now be prepared in a "bite-sized" way for sales on the marketing side. For example, lead scoring can be used to decide whether a contact is "ready" for processing by sales.

There are many areas of work in digital cyprus whatsapp data marketing , for which different tools are often used. A fundamental problem here is achieving comprehensive transparency.

This also applies to contact data in the CRM. What information have we collected, e.g. which pages of the website did a lead visit - and when? Which emails did they receive, open and click on? Which forms did they fill out and with which data? What did they subscribe to? Which automation processes did they go through?

Centralizing all sales and marketing data at the contact level creates the maximum possible transparency.

Admittedly, this naturally presupposes that this contact has confirmed the necessary cookies. However, acceptance of this is generally high.

When the CRM is also fed with data from marketing, there is much greater transparency. This ultimately helps everyone because you have a better understanding of what leads, contacts and customers need. This allows you to personalize information better, provide more specific information and do the right things at the right time. This is the basis for truly successful marketing.