For your inspiration, here are two examples from Tide and Ford

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Create horror videos
Videos are one of the most creative formats, and Halloween is the perfect time to take advantage of them. Videos of terrifying pranks on unsuspecting customers or passersby, parodies of scary movies, or even Halloween-themed micro-videos are just some of the ideas you can implement. You can make them long, short, animated, acted, or whatever you want. The truth is that you don't necessarily need to make a big production.




Stimulates UGC (User generated content)
Invite your followers to create their own content and share it via a hashtag and repost it. These afghanistan mobile database can be photos of their costumes, scary stories, photos of their recipes or Halloween decorations, etc. You can even give them instructions for DIY projects and invite them to share the result, just like the American department store chain Target did in 2014:

The campaign, called “Halloween Hills,” consisted of a large neighborhood on Instagram, with each post depicting two illustrated houses: one “trick” and the other “treat.” Users were tagged in the posts and could choose between the two options. Depending on what they chose, they were presented with a challenge. Those who chose “trick” were given instructions for making a Halloween recipe, while those who chose “trick” were given directions for decorating projects. Users shared their projects with the hashtag #HalloweenHills.