What better way to become a reference in research and studies when the topic is consulting?
Deloitte does this with excellence , addressing diverse questions on different industries, becoming a source of consultation for the most varied audiences, generating enormous traffic on its pages.
CB Insights
As we said before, newsletters are very efficient for communicating with the public and CB Insights does it very well.
With a more casual connection, everything you need to know can be read without even clicking on a link. So, you respect the customer experience without forcing them to make any interaction, and at the same time, you strengthen your brand awareness.
Ciox Health
Ciox Health provides information management tools for healthcare facilities such as hospitals and physician practices. The company was looking to expand in 2016 and one of the key challenges it faced was generating new leads in other markets.
It relied on Content4Demand solutions to achieve these objectives.
After conducting a quantitative survey, Ciox Health was able to develop buyer personas and begin a Content Marketing strategy consisting of six pieces (Q&A, quiz, infographic, checklist, interactive list, and a mixed-media motion graphics video).
The results of Ciox Health’s marketing campaign were impressive. The infographic performed three times better than a non-personalized one, reaching 1,884 prospects (42.8% of whom opened an email and 14.5% clicked on one of the contents) and taking advantage of 18 opportunities.
According to Content4Demand, Ciox marketing representatives were interested in increasing their use of interactive content because it yielded better results.
Key Equipment Finance
Key Equipment Finance , a provider of sweden phone number list equipment financing solutions, was struggling to manage their Content Marketing campaign and was looking for tools to make their parts more engaging.
Initially, with the help of Ion Interactive , the company repurposed some of its static content into an infographic as part of an interactive experience. This proved useful in engaging the audience, providing valuable information about its products, and building brand authority.
Additionally, the effectiveness of Key Equipment Finance’s Marketing team was maximized because Ion’s online platform makes it easy to produce content and also offers tools to distribute it and measure the performance of the strategy.
As a result, Key Equipment Finance was able to achieve a 21% increase in website visits and their conversion rates increased by 36%.
Similarly, the solutions were useful in boosting engagement and providing feedback to Marketing and Sales teams, because interactive content allows for more detailed information to be gathered about the audience.
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