6. Create a content editorial calendar

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As part of your strategy, you'll need to know exactly when you want to publish valuable content on each of the platforms you want to use.

Lack of planning is a key Content Marketing mistake, so it's essential to use a calendar platform to schedule all your content.

Having an organized content production ensures work efficiency, whether for blog posts, email marketing, social networks, and offers.

Would you like to have a tool like this?

At Rock Content we have a simple and practical downloadable Marketing Calendar that you can adjust to your business routines and requirements to get the most out of it.

Why should your company implement Content Marketing?
One of the main reasons to apply this set of techniques is that the largest audience is online, so it is a great way to reach them where they are.

According to Statista , the world's population is just over 4 billion, this includes 3.7 billion mobile internet users and just over 3 billion social media users.

So, the following statistic comes as no surprise, where 91% of B2B marketers use Content Marketing to improve their engagement with customers and 86% of B2C specialists think it is a key technique.

Studies conducted by CMI show that 72% of professionals peru phone number list in this area believe that the strategy increases engagement and the number of leads.

In parallel, the famous social network Twitter shows the excellent ROI on the platform, where:

66% of people have found a new business;
69% bought something because of a tweet;
94 % plan to make a purchase from a company they follow.
Video content optimized for Twitter leads to a 33% increase in emotional engagement .
In terms of lead generation, the numbers show that most marketing professionals use blogs as a key tactic and they are among the most shared content online.

Ultimately, a well-designed Content Marketing strategy improves the effectiveness of the methods, practices and techniques we have mentioned, while also increasing brand authority .