The race for first place: learn how to understand your positioning on Google

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If you have a website or blog, you may have already done the exercise of typing its name or keywords into the Google search engine to see where it appears.

And the first page of search engine results is the most coveted place on the entire Internet… Everyone wants to be there!

Although achieving this is not impossible, it is a task that requires patience, disciplined work and constant monitoring.

But why is it so important to achieve this positioning and how to measure it properly? Let’s start at the beginning…

What is Google positioning?
How do I know my positioning on Google?
To finish
What is Google positioning?
Positioning is the place your website occupies in search engine results when certain keywords are searched.

Generally, results that appear on the first page receive the most clicks, especially if they are ranked higher.

There are two types of results:

Paid results
They are the first ones you see on the results page and appear with the word “Ad” on the left side.

Because they are paid, they have less credibility, so they don't get as many clicks as one might think. According to SERPLAB , between 70% and 80% of users "skip" these ads and go directly to the organic results.

Organic results
These are the results that appear “naturally” in the namibia phone number list search engine, and do not have the “ad” label. The first organic results are the ones that give users the most confidence. This is why they receive more clicks.

This organic positioning depends on several factors. Basically, search engines like Google evaluate the relevance and authority of your pages with respect to the term or keyword chosen by the user, in order to present the results that are most closely related to their search.

To reach that desired position, there are SEO techniques, the purpose of which is to optimize your pages so that, little by little, they appear in those first positions.

So knowing your web positioning is very important when evaluating your SEO strategies and analyzing their effectiveness, in order to make the necessary adjustments and reach the coveted top.

Having a well-positioned site means:

bring more traffic to your website,
have greater visibility
and higher conversion rates.
Who doesn't like the sound of that?

Learn more about what positioning is and the strategies that exist to maintain it by downloading the complete SEO guide