What is a relaunch campaign and how important is it for a brand?

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Every brand evolves over time. One day, our brand will outgrow the look it has worn for years and the target audience will have changed their behavior. The purpose? Everything will take on a new meaning, even the marketing techniques .

Although this sounds like a sad tale, it is quite the opposite!

Eventually, we need to redesign the look and feel that worked well and do a stellar relaunch of our brand to give a fresh look to both our digital and physical presence.

However, the thought of re-releasing all of your newly designed assets can be overwhelming, don’t you think?

Don't be too dramatic, with the right tools and a tactical approach, you can implement this sales strategy on a global scale.

Read until the end, in this content we will talk about what a relaunch campaign is , its importance, the right time to do it and the best and most up-to-date techniques.

What is a relaunch campaign?
Why is it important to relaunch a brand or product?
4 techniques for a relaunch campaign
Examples of brands that made a successful relaunch
What is a relaunch campaign?
A relaunch campaign is the repositioning of a luxembourg phone number list brand within its market . It often begins with an assessment of its objectives, its essence and its positioning among the competition.

Typically, a relaunch affects many of the elements of a company's identity kit, including visual style, logos, color profiles, and more.

This technique can vary to include a complete redesign, strategic updates, or some specific modifications.