Why is data privacy important for brands?

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Taking all of the above into account, it is clear that data privacy is essential to provide consumers and users with assurances about the use of the data they provide to organizations.

And it goes far beyond simply "playing fair," as multiple countries around the world have established processes, regulations and laws on the treatment of confidential digital information and the punishments that will be applied to those people and companies that do not comply with them.

For example, in Mexico, there is the Law on the Protection of Personal Data Held by Private Parties that was published in 2011, which clearly establishes the conditions and characteristics of the collection, storage and use of user data.

That said, it is important to clarify that data privacy for brands can even be a means to growth .

Want to know how? Keep reading!

How to turn data privacy into a marketing strategy?
It's a fact that brands that fail to protect customer data or privacy quickly lose their trust. But how can you turn this obligation into an advantage for digital dissemination and authority in your market ?

Using general distrust as your stepping stone
Customer trust in brands goes far beyond simply obtaining quality products and services.

When a company guarantees transparent and responsible treatment of its data, it undoubtedly provides a memorable experience that builds trust and stimulates loyalty , one of the most important objectives of Digital Marketing .

Let the user choose
Although when a brand interacts with its consumers and potential customers , its only motivation for collecting their data may be for commercial purposes and to "polish" its promotional methods.

Giving users the option to choose whether their israel phone number list data is collected can be substantially more effective than simply collecting it.

Giving the option to choose about the destination and use of information within the website can be a marketing strategy in itself, since they will be able to identify that it is a brand that prioritizes transparency at all times.

Simple and clear privacy policies
On the other hand, when privacy policies are shown to a site visitor, they are usually displayed in a very external document with a readability that is very close to technical. Therefore, the vast majority of users stop reading them and simply accept them to continue their visit without knowing what they are committing to.

Therefore, showing a pop-up with the most important points about your privacy policy and a summary of what is stored and why it is stored is a practice that can bring you many benefits related to the trust and credibility of your brand.

Continuing with this theme, below we will show you some crucial points to establish trust and create links using data privacy for brands as the cornerstone .