Consideration In the second stage of the funnel

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The visitor already shows some interest in what your brand has to offer . Therefore, it is time to work on maintaining and expanding this relationship, offering experiences that keep the customer engaged .

In the consideration phase, it's interesting for the prospect to download one of your materials, watch your videos, read your blogs, or subscribe to your email marketing list.

The important thing is that, in some way, the public spends more time consuming your brand, so that it is easier for them to make the decision to buy.

Decision
The third step in the e-commerce sales funnel is the decision. In this step, you already have the customer's interest and they, in turn, already have the habit of interacting with your brand .

The time has come to make you understand iran phone number list that investing in one of the solutions sold in your online store is the best option to solve the customer's problem.

It is important to take this step carefully, as overly explicit efforts to convince the customer to make a purchasing decision can backfire and alienate the audience.

The idea is that the consumer feels like they have made the decision on their own, and that your brand plays a role similar to that of a consultant.

Later we will talk about important practices to help you achieve this.

Loyalty
Once a customer makes a purchase, the process is not yet complete. The last stage of the funnel, often overlooked by businesses, is one of the most important.

Loyalty allows for the construction of long-lasting and profitable relationships, allowing the customer to return and make purchases periodically.

If you manage to maintain a solid and loyal base, you will also generate new business opportunities. After all, the 4.0 consumer is used to distributing comments and paying close attention to recommendations made by friends, family and influencers .


Marketing Automation
With so much information available from users in the online world, it is not easy to store and process such a large amount of data and somehow make it useful for your company. Therefore, it is essential to use solutions capable of making internal processes more practical and efficient.

By creating information flows, a tool performs a specific task quickly and easily . Marketing automation is therefore about making the path to achieving your goals shorter, cheaper and more efficient, always managing to generate better results.

Whether you want to reduce the cart abandonment rate in your e-commerce, or even to carry out actions that aim to increase customer loyalty, there are solutions available on the market to help you achieve these goals.

Knowing your customers (and potential customers) is one of the ways to ensure that your strategies are more effective . After all, ecommerce marketing automation is also about ensuring that your buyer persona’s demands, wants, and needs are met.

In short, marketing automation means using the systems and software available to simplify your team's tasks . All this without losing quality and, of course, gaining speed, productivity and efficiency.