In addition to this risk, remember that if you can buy links, so can your competitors.
There are of course some exceptions to this rule: when getting links to support your SEO strategy is not your priority, but you are looking to receive referral traffic or build your brand authority through sponsored placements and advertorials on quality sites, and you have a rel=“nofollow” or rel=“sponsored” attribute to prevent a negative impact on your search rankings.
5. Black hat link building
Black hat link building strategies often aim to manipulate search engine rankings and, as we highlighted above, often focus on unethical tactics that directly violate Google's guidelines and use methods that are part of what is defined as a link scheme.
There is little to no focus on the user. It is more of a game to argentina phone number data circumvent the algorithm.
These tactics usually trigger a manual action or the application of an algorithmic filter. As algorithms continue to evolve, we may find links that do not trigger this type of adjustment, but are simply ignored.
Black hat strategies are not sustainable and should not be considered a viable option in 2020.
We are not going to share or delve into black hat tactics. We don't want to give them visibility, as we don't think they are tactics to use, unless the risks are very well controlled.
Try the tactics below if you're looking for tactics that are low-effort, high-reward, and don't require a lot of time or resources to implement.