Influencer Marketing vs. Word of Mouth

[jsarmin]

It turns out that you probably come across influencer marketing collaborations every time you log on to social media.

Have you ever noticed that a popular account you follow on Instagram, for example, has put an #Ad hashtag on their post?


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This is a practice of influencer marketing: a collaboration between a brand and an influencer aimed at promoting a product to an audience, raising awareness and increasing brand affinity.

This tactic is often confused with other types of marketing, partly dominican republic phone number data because of an overlap of different approaches, but to truly understand what influencer marketing is, you need to understand how it differs from other approaches.

There is ultimately an overlap between influencer marketing and word-of-mouth marketing, simply because both tactics seek to get other people talking about your business.

The difference is in the relationship between the company and the person spreading the word and speaking.

Influencer marketing typically involves an incentive (financial or otherwise) given to the influencer by a brand. The influencer tells his or her followers about products or services because he or she has been rewarded for doing so, either with money or goods.

On the other hand, there is word of mouth marketing when people tell other people about a business because they want to share their experience.

The result is similar even though one involves compensation while the other does not.