The last top email marketing metric is the unsubscribe rate

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Unsubscribe rate

Clearly, all your subscribers currents have a chance to leave and no longer be part of your list. correspondence.

To put it briefly, an unsubscribe rate is the percentage of recipients who opt out or unsubscribe from your list. of email after receiving a specific email.

This may seem like a negative for your business, but the truth is that it can also be a positive in a way that your recipients to remove themselves from the list once they know it is no longer for them.

Remember that your target audience knows what they need, so engaging them means a lot, because it won't matter if you have a good email list, but most of them are not really good leads.