This time, taking advantage of the change of Japan's era name, which symbolizes the end of an era, Qibao observed the changes and results of search engines based on the new era name (new word) "Reiwa", and tried to infer the relationship between the website and the ranking and trend.
We must have all wondered why we can never see our website in the search results for certain keywords, or why it appeared but disappeared again?
By observing the trend, we get some insights...
In addition to insufficient website content, there is another possibility:
“The content on the website is not what the user who searched for this term is looking for!”
Qibao's search marketing department used the search results for Japan's zalo database new era name "Reiwa" in early April to help everyone understand "how the content users want has changed."
Observation of search results for "Reiwa"
This observation has the following schedule and observation indicators
Observation keywords: Reiwa
Observation period: 4/01 ~ 4/12
Observation indicators: Changes in the first page of keywords at different time periods
On the day of announcement (4/1): News focusing on the "announcement of Reiwa"
At the beginning, what everyone wants to know is more inclined
What is Japan's new era name?
What does "Reiwa" mean?
What is the story behind "Reiwa"?
Therefore, on April 1, the content of the first page was mainly news about the "Release of Reiwa", followed by the stories related to Reiwa.
In addition, four hours after the announcement of Japan's new era name "Reiwa", Google's "Knowledge Graph" appeared for the first time , but the content of this Knowledge Graph was a constitutional professor at Waseda University named "Reiwa", not the era name, as shown in the red box in the figure below.
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