Goals for Automated Welcome Emails

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Welcome emails that greet your new subscribers have an average open rate of 50%, making their open rate 86% higher than standard newsletters. Wordstream reports that are 320% more revenue is attributed to welcome emails compared to other promotional emails.

Simply saying hello to new subscribers and providing product highlights is an excellent way to get them excited about what your store has to offer and let them know that you’re happy to have them in the fold. It’s also a prime opportunity to offer welcome discounts, planting the seeds for their first or next purchase.


The ultimate goal of a welcome email series is to convert subscribers into loyal, paying customers. This makes conversion rate an important factor to consider when sending out these emails.

Beyond this, welcome emails are also a great way to let your audience bolivia phone number list know the benefit of engaging with your messages (discounts, exclusive sales, first looks at products, etc.) and make them more likely to open subsequent emails. So, the open rate is an important metric to watch.

Tips for Setting Up Automated Welcome Emails
Welcome emails should be sent automatically and immediately anytime a new subscriber subscribes to your email list.
Thanks to their high open rate, welcome emails also present a prime opportunity to promote high-value products. Depending on your email automation tool, you can tailor your featured products based on the customer’s web activity.
5. Keep Customers Updated With Confirmations, Receipts, and Shipping Update Messages
One of the most significant benefits of email automation is streamlining and speeding up transactional email sending. Unlike marketing emails, your customers expect to receive lightning-fast order confirmations, receipts, status updates, and more.

For example, email receipts that are sent out when a customer makes a purchase have an average open rate of 70.9%, making these emails more likely to be read than any other type of message. Even small delays may decrease confidence or lead to customer service tickets filling up your queue. Email automation lets you proactively inform customers of changes and get ahead of questions.

Goals for Update and Confirmation Emails
The most important objective of update and order confirmation emails is to provide detailed information and answer customers’ questions. You can track email metrics like open rate as well as customer service metrics like the number of tickets related to receipts, shipping status, and so on.