Discover AdWords terms right now

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Creating an AdWords campaign seems simple at first, but some details are important so that you can use your investment in a way that works and you can actually achieve your campaign goals. To help you understand better, we created this post that will clarify the terms of AdWords.

Check it out and get your questions answered:

1. Targeting
Targeting is geared towards the keywords you select, that is, the terms you believe your audience will use in their search. You can select targeting based on the following segments: language, area of ​​activity, location, target audience, device used by the user, and even other network possibilities, which you can configure.

2. Landing Pages
Landing pages are the places where users will be directed to convert. Typically, this dentist database landing page is a landing page created for the user to register and become a lead for the company.

When the ad is created, it is necessary to include a destination URL, making the tool understand what the user's destination is and what the relevance of this ad is.

3. Bid
Bid is the amount that will be paid for your ad to be displayed on Google. In other words, the bid proposal that you can make, to use a keyword, for example.

4. Impression
Impression means the number of times your ad was displayed.

5. Quality Score
When you select your keywords, the quality score shows how relevant your ad is to that term. Based on this information, a ranking of the ads that have selected a given keyword is created. Remember that ranking position is determined according to the quality of your ad, not according to your investment.

6. CTR
CTR is the click-through rate. With this rate, you can measure the quality of your keywords and whether your ad is achieving the desired goals.

7. CPC
CPC is one of the indicators that help you understand your position in the ad ranking and how to improve it.

8. CPM
CPM, unlike CPC, is an option for those who want to pay for every 1,000 impressions on the ad, and it works on the display network.

9. Campaign
The campaign is everything that was created within the platform.

Now it's easier to understand the terms related to AdWords, isn't it? If you still have any questions about how to create a campaign, contact us and find out more!