Our text recommending reading tips was a success, so we decided to do it again, bringing you some more suggestions. Enjoy your reading!
1. CULTURE OF CONNECTION – H. Jenkins, J. Green and S. Ford
If something doesn’t spread, it’s dead. This is the premise that guides the work of these three researchers. According to them, we are experiencing a paradigm shift in the media: we are moving from a broadcasting mindset, which was predominant in the 20th century, to one in which control over cultural production and distribution is more decentralized; a new format that allows and values audience engagement. In this scenario, people want to be heard, served and rewarded, and those who know how to best deal with these desires will be more successful.
2. BE AWESOME! – Caio Carneiro
The author is a Relationship Marketing specialist and an investor who made rich people database his first million at the age of 25. For him, being awesome means being happy, optimistic, determined and abundant. These are the characteristics that successful people have in common. In this sense, the author presents behaviors and attitudes necessary to achieve the desired results.
3. CONTENT SA – Joe Pulizzi
Build your audience, then build your product. This is Joe Pulizzi’s maxim for a successful content marketing strategy. He proposes a six-step process that simplifies the visualization, launch and monetization of a business. A must-read for building a solid and sustainable strategy.
4. NEUROMARKETING – Pedro de Camargo
This book deals with neuromarketing, research that seeks to understand how “human nature” acts on the choice and consumption of goods and services. Divided into four parts, it addresses the different aspects of these studies and how they can be applied to marketing strategies.
5. SPRINT – J. Knapp, J. Zeratsky and B. Kowitz
How to innovate? Where to start? How to assemble a team? How to put the idea into practice? When it comes to getting projects off the ground, many questions arise, but the method created by Jane Knapp promises to make this easier: Sprint. It was developed when Knapp worked at Google and was used for product development and improvement. Its goal is to develop and test ideas in just five days. It is worth reading.
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