They enjoy a large market share

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The company has a clear vision
IKEA has always been a company with a clear idea of ​​what the brand stands for and how it intends to achieve this vision. This has allowed the brand to maintain a certain degree of stability over the years, despite expansion, successes, failures and changes in the market environment. Such stability and clarity has also allowed them to build a well-organized and highly successful business model, the benefits of which are passed on to consumers in the form of great products and first-class, reliable service.

One aspect of this vision is brand positioning. IKEA has carved out a niche for itself as a reliable source of affordable, yet surprisingly durable furniture and other home accessories. This allows it to target a very specific audience that needs such products and earn their trust with decades of reliable service.


IKEA has been the largest furniture retailer in the industry since 2008, and enjoys several advantages that band data come with this position. These include a loyal customer base, a consistent revenue stream, favorable brand equity, and the benefits that come with the brand's widespread popularity. A large market share also allows a company to spend less on advertising and, by extension, lowers its Customer Acquisition Cost (a measure of how much a company pays to acquire new customers).