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With step emails , you can send emails in stages that suit the timing of each customer. On the other hand, because the timing of delivery is triggered by the customer's actions, it is not suitable for delivering timely information such as sales information like with email newsletters. Other differences include the purpose and the behavior expected of the recipient. It is important to clarify the purpose of both e-mail newsletters and step e-mails, i.e.


, "why are you issuing them?" Many companies use e-mail benin telegram database newsletters and step e-mails to maintain relationships with potential customers and promote sales. However, step e-mails, which allow for step-by-step communication, are expected to maintain deeper relationships with customers than e-mail newsletters. In addition, the behavior (goal) expected of the recipient, "what do you ultimately want to happen by sending this email?", is more specific than e-mail newsletters. Step e-mails take the process to the final conversion in a step-by-step approach that is more tailored to the customer's needs.


For example, in BtoC, you want them to continue purchasing products, and in BtoB, you want them to deepen their understanding of the system and actually use it. The importance and key points of scenarios in step emails In "Differences from e-mail newsletters," we wrote that step mail delivers e-mails according to a scenario, tailored to the timing of each individual customer. Once the desired action (goal) for the customer has been decided, a scenario is designed.