What internal or external factors influence or impact your customers' core goals?

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Identify how value provides differentiation and alternatives for your organization.
Now back all of this up with testing and measurable evidence.
Tool #4: Content Bridge's Value Promise Story

An effective B2B value promise moves gradually from discussing the customer's needs to how your solution or service meets those needs.
Drivers
Goals
What are your clients' goals in light of these internal or external factors?
Problems
What obstacles hinder them or make it difficult to achieve their goals?
Value
What tangible or intangible benefits will they see if you help them remove these barriers?
Proof
Who have you helped solve a similar problem? What specific benefits/ROI did they see?
Part 2: How

How
More specifically, how will your design help solve this bulgaria mobile database problem and provide these benefits?
USP
What is unique about how you solve this problem and deliver these benefits?
Competition
Why is your competitors' approach different from yours?
Objections
What questions or objections do your customers have about your claims?
Answer
What is your answer to these questions or objections?
This framework is a 10-step process divided into two parts: the “Hook” and the “How.” What’s special about this tool is that it helps you create a messaging flow based on your value proposition. That is, how you can go from understanding the customer’s needs to meeting those needs with your products or services.