The right metrics are those that help you make decisions

[sumaiyakhatun88]

If metrics don't help you make decisions, they're garbage. They're indicators that mean nothing and are just eye-popping:

Traffic to the site.

Number of subscribers on social networks.

Number of downloads.

Number of reposts, likes, messages, letters.

Page view time, user time on the site.

These metrics are auxiliary. They should only be considered in romania rcs data conjunction with other data.

Once we were auditing a client's campaign and saw this picture:

A typical vanity metric in action: a surge in visits to a VK community

A typical vanity metric in action: a surge in visits to a VK community

This is an example of a typical vanity metric – bursts of activity that are pleasing but have no business value.

I can imagine the objection: “But the higher the traffic, the better. That means more people are visiting the site.” Yes, of course. But how many of them are customers? How many people recommend the company? “More traffic” does not equal “more conversions,” so this number means nothing to the business.

The same can be said about other indicators. The number of subscribers of a company on social networks may be 5 million, but how many of them actually use its services? Recently, Twitter cleaned up its database and blocked more than 70 million fake accounts, and they were “doing good” for someone – increasing the number of subscribers .