Check out these 9 stellar email newsletter examples and 40+ email newsletter templates on Brevo.
Once you’re happy with your newsletter latvia mobile phone numbers database design, click the blue “continue” button in the top right-hand corner of the page.
Choose your contacts lists
The next step is deciding which lists you want to target with your campaign.
Unsubscribe rate: The unsubscribe rate tells you the percentage of recipients who clicked to unsubscribe from your emails in a campaign. For example, if 100 contacts receive your email and 5 of them choose to opt-out from future emails, your unsubscribe rate is 5%.
Bounce rate: The bounce rate refers to the percentage of emails that fail to deliver because they were returned by the recipient’s server. For example, if out of 1,000 emails 5 bounce then the bounce rate is 0.5%.
Soft bounces: The email temporarily fails to deliver ds/2024/12/Yellow-Simple-Business-Negative-Space-Phone-Logo-14-300x300.png[/img][/url] because the recipient’s server is down or their mailbox is full.
Hard bounces: The email will never be delivered. (Email address is incorrect or no longer exists.)
Keeping track of your email marketing metrics helps for a few reasons. First, it can signal technical issues in your campaign. Further, it shows you what type of content, frequency, and timing work for your audience. Altogether, your campaign metrics help you work toward continuous improvement within your overall marketing strategy and sending the best email newsletter possible.

Example of a lead generation landing page (Source)
A CTA that either drives users to the specific action or encourages them to explore the page content.
Oftentimes, headers on landing pages feature social proof, like client logos or customer testimonials. This is particularly common on sales-focused landing pages.
Example of a landing page header from Grammarly
Landing page header (Source)
Supporting copy
Supporting copy is typically positioned below the headline or entire header section on a landing page. It offers additional details about the offering, including:
Key features or unique selling points.
Responses to common objections.