How do Google image searches work?

msthiramoni367 · Post by **msthiramoni367** » Sat Jan 25, 2025 7:18 am

This technology is based on artificial intelligence

Why is visual search important for brands?
According to MIT studies , 90% of the information transmitted to the human brain is visual, and we can recognize an image in milliseconds. We are visual , so searching for images is more like an everyday experience, the way we decode the world.

In the “real world” we rely on sight to search for products , this is natural. When emulating this in the “virtual world” it becomes a more fluid process.

In such a competitive environment, it is important to provide the user with a positive , pleasant experience and, above all, to facilitate the purchasing process . It is much easier for a user to take a photo of an object and search for it on Google than to describe said object with words and hope that the result is correct.

If as an e-commerce we can offer our product as a result, chief vice president marketing officer email list with the option of purchasing in one click, to a user who searched for the product through an image, we are facing a much greater possibility of purchase .

The most powerful image search engines are Google , which is the focus of this post, Pinterest and Amazon . However, some very important brands are using visual search through their own technological developments: Ikea, Ebay, Walmart, ASOS, among others.

Advantages of Google Image Search
In addition to what we already mentioned, which are reasons for brands to use image search, for users this type of search also has advantages:

As a user, we often have an idea of something we want, a look n' feel beyond a specific object. Visual search allows us to obtain visual ideas based on a texture, a color, a pattern, among others.

Although the user still has the option to search using keywords, he or she can find products directly related to an image he or she likes.

Fewer steps in the purchasing process, therefore, a better experience.

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