price;
delivery speed and price;
promotions and discounts;
selection of other products in stock;
store reputation;
flexible return policy;
reputation of the brand being sold;
site convenience (navigation);
product selection;
availability of a mobile version of the store;
loyalty systems (bonuses, savings cards);
advice from friends and family;
site position in SEO;
SMM traffic and advertising.
Priorities when shopping online
That is, if you look at the priorities, all the promotion of the store can be broken by the first important marketing indicators!
The massive study also revealed what users hate (in descending order):
pay for delivery;
not have the opportunity to examine the goods being sold in offline stores or at presentation stands;
difficulties with return;
long delivery times;
privacy of the order;
difficult site navigation;
the need to enter payment details;
excessive number costa rica phone number library of similar products (which makes it difficult to choose);
lack of product information.
Reasons for refusal when making an online purchase
Nikolay
Looking for traffic to your site? SEOquick will attract you 100% organic traffic!
SEO is your long-term and reliable source of traffic from Google and Bing search engines.
We will provide comprehensive SEO promotion: content, reputation, internal optimization, link building.
Our SEO is white, our goals are your entry into the TOP! We know exactly what and how. That's exactly what you need, right?
Book a call
We will call you back
Your name*
Your website*
Contact phone number*
By submitting your data you agree to the Privacy Policy
What is an online store
Online stores are websites that represent a catalog of goods or services with prices and terms of sale (delivery, provision of services), where you can place an order for several items at once.
These are some of the original types of commercial sites – the first to actively enter the Internet were offline stores, which quickly tried to transfer their business online.
When I came into online business in 2009, my starting job was as an internet marketer in Anatoly’s online store (he talked about this in the article “ Earnings on the Internet ”).
It was there that I first encountered the task of finding methods for obtaining traffic.
Since the competition was low at first and the algorithms for promotion were just developing, online stores began to quickly capture search results and receive traffic.
At that time, it was really profitable to create a website (the average cost of an online store ranged from $500 to $2,000), fill it with goods (the work was simple back then: for an online store with 1,000 goods, 1 employee was needed for 2–3 months to fill and maintain the assortment) and make the simplest integration of synchronization of balances (when there was no connection with 1C, solutions with updating the product database via Excel using the import-export method were popular).
But the competition grew, and organic traffic was leaving with each new competitor in the search results. Then we took aim at SEO promotion of our store.
We were new to this field and didn’t know how to promote a website for free and quickly, so we outsourced the promotion to a freelancer on the exchange (we chose a top one and paid him).
As a result, we received a bunch of links from Sape and a mountain of “promises”.
Then Anatoly began to study SEO promotion , and I began to study other methods of attracting traffic.
And, as it turned out, not in vain.
How to get traffic to an online store
At first glance, it may seem that the same rules that apply to corporate websites apply to promoting an online store.
And the methods of attracting traffic are similar.
But this is not so.
The difference between the work of an online store and commercial sites is the exclusive predominance of commercial traffic over informational traffic.
If a corporate website can build a mechanism for obtaining leads from information content (for example, we get traffic from a blog, YouTube channel, newsletter), then an online store builds such a mechanism differently.
Commercial traffic cannot be extracted entirely from SEO – it is quite unpredictable, and the remaining goods must be sold in a timely manner.
Roughly speaking, all online stores receive traffic according to the following scheme:
