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What online advertising requires labeling and reporting
Marking, report and token are needed for texts, banners, videos, audio — almost any materials that attract potential customers. If there are several objects on the widget, a separate token is generated for each of them.
Advertisement ORD 2022
. But there are several exceptions. Let's consider the types of advertising that do not require marking.
Social advertising.
Advertising in television and radio programs and broadcasts presented on the Internet remains unchanged.
Mailings and notifications on products of the data provider and affiliates. FAS and Roskomnadzor have given different comments on this topic, so far the answer is ambiguous. It is enough to mark russia telegram database a mailing about your products for your own clients as advertising, but it is not necessary to receive a token. For other advertising mailings (for example, on a third-party database), it is also necessary to receive a token and report through ORD.
Advertisements placed on aggregators and showcase sites such as Avito or Drom, including priority in categories. But there are exceptions here too: advertisements on Avito via Direct and internal affiliates must be marked and reported to ORD.
Advertising materials posted before 09/01/2022, if the campaign itself has already ended. If the campaign started earlier and continued after this date, marking, token and reporting are required.
Sometimes it is difficult to separate advertising and information about services and products. For example, the media often accept useful articles from companies, and in exchange allow them to mention their brands with links to websites. This looks like advertising, but there are no clear descriptions of benefits or calls to purchase. Therefore, Irina Shurmina, head of the digital law practice at SEAMLESS Legal (ex-CMS), recommends that companies determine for themselves what they will consider advertising and what information, and stick to a single line.
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