How do people choose a dental clinic

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Location : There is a high probability that your primary audience lives or works close to the clinic.
Prices . Conventionally, there are several segments in dentistry: free institutions, small offices with low prices, medium-sized clinics, premium-class network dentistry. Each type of dentistry has its own audience.
Attitude to health . Some people responsibly visit the dentist once every six months and do professional oral hygiene, others - only when a tooth hurts or a filling falls out.
Dental prosthetics
Based on popular queries, it is clear that the query about the cost of prosthetics is one of the most popular
Recently, such a phenomenon as regional medical tourism has become increasingly popular. People from large cities like Moscow and St. Petersburg come to the regions for treatment, including dental romania telegram database work. For example, in the regions, installing braces costs 2-3 times less, even taking into account flights. If your clinic is located in Krasnodar, you can advertise to a Moscow audience. But the creatives and approach to advertising should not be the same as for local patients.
Dental tourism
For example, some Muscovites go to Ryazan, which is two hours from the capital, for dental treatment.
Owners of clinics note that their main competitors are not the clinics in the neighborhood. Dental services compete primarily with other people's expenses: spending on vacation, a new car, household appliances. Every month after mandatory expenses, the audience has some amount left for additional expenses. And then each person decides where to spend the money - book a hotel for the summer or go to get dental treatment. When a person has decided that he will spend his free funds on a dentist, he begins to compare clinics.

What do clients most often look at when choosing:

Doctor's qualifications . People go first not to a clinic, but to a dentist. Sometimes it happens that patients change institutions following their doctor.

Reviews of the clinic . Often people choose dentistry based on recommendations from friends or reviews on websites and forums.