But do you know how to develop a G2M strategy?
Below we tell you the 7 steps to formulate your Go to Market strategy
Determine your value proposition ?️
Clearly define how your product or service solves the customer's problem. To do this, you must know the frustrations and expected benefits of the customer segment.
Identify your buyer persona?
The buyer persona is a fictional representation of your ideal belarus b2b leads client based on real data and speculations about aspects such as their behavioral patterns, demographics, motivations, frustrations, etc.
Where is your ideal client located?
To reach your target, you need to determine which is the best channel to send the message that will make them buy your service or product.
Currently the channels are divided into two areas:
Offline channels
Television
Radio
Outdoor advertising
Newspapers
Magazines
Spectacular
Events
Online channels
Social networks
Email marketing
Podcast
Advertising on Google
QR codes, etc.
What is your customer's purchasing process?
It is very important to understand your customer's purchasing process, so you can create a message that inspires the purchase. Typically, the purchasing process consists of 5 steps: recognition, consideration, decision, purchase and post-sale.
With this knowledge, you will also be able to design an effective strategy that moves the customer through the sales funnel.
Content marketing?
Make content marketing your best ally and start creating content to educate your customers and help them move through the sales funnel.
Sales model?
Within the Go to Market strategy there are 4 sales models and each of them is focused on a different product and business model:
Self-service
Domestic sales
Field Sales
Indirect sales
Choose the one that best aligns with your business or combine strategies to best achieve your goals.
Does it measure results?
Finally, as with any strategy, it is time to measure the results by the effectiveness of the actions previously executed. Some of the KPIs that may work best for this are:
Conversion rate
Customer acquisition cost
Customer lifetime value, etc.
If you want to know the benefits of a Go to market strategy in your business, click here.
