A month later, your orders for this item triple

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How can anyone know how to influence rankings if Google’s algorithms are secret? The entire concept of SEO is based on decades of business owners and marketers testing activities to see how Google and other search engines react to them and how the business then benefits from this reaction. From this ongoing testing, we arrive at theories about certain actions we can take that tend to cause Google to make a particular business or other entity become more visible to searchers.


For example, let’s imagine you own a pizza place in Sacramento, kazakhstan phone number resource California with a one-page website that simply lists your menu items. You don’t rank very well for “gluten free pizza” even though it’s on your menu, and you seldom receive orders for this item. You decide to create a second page on your site to tell the story of how and why you make this type of pizza, and you carefully include keywords like “gluten free pizza crust” and “Sacramento” in the page’s tags and text.


, and when you check, you find that Google is now bringing up your new page for local customers seeking “gluten free pizza”. You’ve successfully taken an action that has influenced the search engine to the benefit of your business. All local SEO and organic SEO basically comes down to this sort of experimentation, however complex a given strategy or tactic may be. Decades of such testing and clues from Google have enabled local SEOs to summarize Google’s local algorithm as having three main components: Proximity: the distance between a searcher and a business Relevance: the result that is the best match for the intent of the searcher’s query Prominence: how well-known and well-cited a business is, based on what Google has learned about it by their crawl of the Internet In practical terms, if I search for “gluten free pizza” while located in close proximity to the pizza place example, and Google finds the page you’ve created about this menu item with lots of relevant text on it, and Google has also found a lot of other websites referencing your gluten-free pizza (making it a