As buyer needs change, so do the types of sales we make. And that should be reflected in the sales training we provide to our team.
In this text you will learn about the 12 most popular types of sales. In addition, you will learn how to use a CRM to manage the type of sales that best suits your business.
Personal selling
The salesperson interacts with the prospect in a direct and personalized manner and applies various sales techniques depending on the type of business.
It is usually done face to face. This way, the salesperson can better use his skills to capture the prospect's attention, interpret his gestures and personalize his offer. But it can also be done over the phone or online.
In personal selling, persuasion is used a lot so that the prospect connects with the seller's value proposition and buys. It is one of the types of sales in which a deep, empathetic and collaborative relationship is built with the client.
However, closing a deal is not always the reason for personal selling. Companies often use it as a promotional strategy for products or services.
In-person personal selling usually occurs:
In the physical space of the company (stores or offices)
Through customer visits (cold or scheduled)
Advantages of face-to-face personal sales
Face-to-face communication is more effective than over the overseas chinese in uk data phone because you can read the prospect's body language and attitude when you make your presentation. Plus, it's easier to probe their pain points and address objections instantly. This increases the chances of making the sale.
The potential client also observes your gestures, which should convey confidence. You make him see your human side, your challenges, and create mutual empathy. You are not a faceless voice trying to sell him software, a mobile phone package, or anything else.
In-person sales are more fluid. But with the Covid-19 crisis, face-to-face meetings are very limited. So you have to make the most of online tools.
How to adapt personal sales to the times of Covid-19
With the temporary or permanent closure of many physical stores in 2020, personal selling has had to reinvent itself in the virtual world. Its greatest allies are the digital resources used in online sales, which we will discuss later.
For example, you can capture leads remotely with an app like LeadBooster . A Pipedrive CRM integration that features:
Prospector : a database with 400 million profiles where you can search for those that fit your target customer .
A Chatbot and live chat.
Web forms.
In order not to lose face-to-face contact in your personal online sales, you have video conferencing platforms. Among the most popular are: Zoom (which can be integrated with Pipedrive ), Google Meet and Skype.
At first, it won't feel the same as in a face-to-face meeting. But with practice, you'll gain confidence and be able to use the same persuasion and sales tactics you use in person.
