Every company that offers SEO services is certainly familiar with these techniques, but not everyone who orders their site to be SEO-ed is aware of them, and
the stakes are high because in the worst case, the SEO-ed site may be removed from the Google index.
Therefore, when ordering SEO for your site, you should algeria b2b leads familiarize yourself with the most important SEO techniques, just in case.
But let's start with the basics.
Positioning - what is it?
Positioning is an action aimed at raising the position of a website in search results for a specific query - a so-called key phrase. A phrase may consist of one word - a keyword, or many words.
Since most internet traffic starts its journey in Google, anyone who wants to benefit from the internet should do everything they can to make their site appear as high in the results as possible, preferably among the first 10 pages, the so-called TOP 10.
After changes to Google's algorithms in recent years, achieving high positions is no longer as easy as it used to be. The search engine has become more demanding and less susceptible to previously used tricks.
Today, a site with keywords stuffed everywhere is no longer enough. A million links from junk pages on Wordpress with automatically generated content or from directories that no one looks at is also no longer enough.
Index - Google results ranking
The index is a list of pages displayed in the search engine for a given query . The list of all pages creates a ranking.
When creating a ranking, Google takes into account many factors, which are part of a very complex, constantly developing algorithm.
No one really knows what these factors are and how much they weigh, because it is the biggest secret of Google.
It is officially known that Google wants to be as objective as possible when constructing the index and no one and nothing can directly influence the position of a given page - for example, you cannot buy a better position.
Many Google specialists are still working on the indexing algorithm, adding some and excluding others, which, for example, have become a method abused by SEO specialists to artificially increase the position of pages.
In this way, for example, Meta Keywords data was excluded , which currently do not affect the position of the page in the ranking , and which a few years ago were very important and often abused.
You should be aware that Google publishes official webmaster guidelines , from which you can learn basic information about what tricks should not be used and what to pay attention to.
White Hat SEO
White Hat SEO - is positioning of a website in accordance with Google guidelines, guided by accepted principles.
It is based on such activities that will make a specific website, in addition to being attractive to Internet users, also attractive to robots found in Internet search engines.
An important feature of positioning in accordance with ethical principles is that it definitely excludes the use of spam methods and emphasizes the need to interest a potential Internet user in its content.
A well-prepared website has the ability to gain a high position in the search engine thanks to the fact that people interested in its content will recommend the website to each other and give it a positive opinion. We can therefore say that white hat seo is a professional action that brings stable results in the long term.
Ethical positioning methods include:
technical optimization of the website code in terms of e.g. page loading speed, content caching
content optimization in terms of using H-headings and presenting content in a way that is useful to users
avoiding Flash elements and limiting Java Script objects
URL structure and link optimization
Black Hat SEO
Black Hat SEO - this term refers to forbidden and generally unacceptable techniques for positioning websites on the Internet.
Black Hat SEO is bad positioning practices that can be met with a specific penalty - setting up a filter or even exclusion from the search engine index. Setting up a filter is a relatively mild penalty for using black hat SEO and is associated with lowering the position of the website in the positioning results for a given phrase or domain for specific keywords.
