Was the element visible? So let's say, for example

[akbhasan185]

There are lots of interesting things you can figure out from that. 2. Was an important CTA viewed? The next thing is: Was an important CTA actually viewed? So I think this is a metric that not a lot of people really think about. You sprinkle CTAs all over your site, but you don't know if anyone is actually looking at them. A page view tells you nothing, because a page view is just I opened up the page and I might have done it accidentally.


Maybe I hit back right away. It's still a page view. I could have the tab open in indonesia phone number library my browser forever. Maybe I don't want to get rid of it yet. That's a page view too. It doesn't mean they actually saw anything useful or did anything with that information. So one of the things you can do in Google Tag Manager is you can create something called an element visibility trigger. An element visibility trigger is basically what it sounds like.


, you want to record each call to action, and each call to action is in a specific div called CTA, for example. So in Google Tag Manager, you would set up an element visibility trigger, and you would say every time the CTA is visible I want you to record an event, and then you would know how many times people actually saw that CTA. Another example we've done for this is sometimes clients will have forms that are only open if you click a button, and so then we would record how many times people actually clicked that button to open the form, because your conversion rate, if you're just looking at page views, isn't really accurate.