When the customer's emotions are touched

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You don't necessarily have to be handsome or beautiful to meet this requirement. Cosmetic products, image consultants, they can perform well when they clearly understand that your client wants to look attractive. Emotional needs In the previous 12 points, our discussion touched on the elements that customers need from a functional perspective. Customers make a purchase decision because they want the functionality that is available in the product. However, there are products that are purchased not solely because of their function, but rather because they have a profound impact on the customer's emotions.


after they begin to understand the product, they then make a purchase decision. Now fantuan database we will look at some needs from an emotional perspective. 13. Peace of mind Customers make purchases not simply because they need the product, but to gain peace of mind. There are several products that meet this characteristic, including insurance plans, security systems, fire prevention devices and so on. People who are planning to go on holiday abroad are recommended to purchase a travel insurance package to ensure they do not suffer losses if something unexpected happens while on holiday.


Unwanted things include missing flights, losing luggage, accidents, getting sick and more. No one wants these things to happen while on vacation. aeroplane However, if it still happens, customers can rest assured because everything is covered by the insurance company. We make the customer see what the worst case scenario is that could happen to him. We can present him with examples of cases and events that have happened to previous customers. Then we show you what small actions can be taken to ensure that no losses occur.