Here's how to do it: Optimization for Google My Business

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Participate in social media and post on Google My Business Conduct a local SEO audit Make sure your address, name and phone number are up to date. Improve your internal link structure 7. Optimize old content for user intent User intent, also known as “search intent ,” is the primary goal a user has when typing a query into a search engine. User intent can be informational, commercial, navigational, or transactional. Google, in one of its recent editions, has mentioned that its quality rating guidelines are obsessed with user intent. So, if any of your pages are not ranking on Google, there might be a problem with the page. To fix it, go back to your old content and optimize it again. To do this, you can use Google Search Console to find the most popular search queries related to your old content and optimize accordingly.

Repurpose your content A survey conducted by ReferralRock revealed that 94% of marketers repurpose their content. While the remaining 6% are considering doing so in the future. Content Repurposing - recycling your existing content Content repurposing is the process of recycling your existing content to create better, updated versions cambodia email list of it for various uses. This process allows you to reach new audiences by targeting the different platforms they use to consume content. To repurpose content, you need to update it. You can do this by adding additional value and even changing its format to better suit the platform you plan to publish it on.

For example, you can turn a how-to blog post into a step-by-step video tutorial on YouTube. Or you can take an old interview, give it a makeover, and post it as quotes on Instagram. 9. Optimize your content for featured snippets Featured snippets are short text descriptions that appear at the top of Google search results. And receiving one will increase the chance of more traffic to your website. Here's an example: Featured snippet - short descriptions that appears on Google search results But most snippets come from the first page of results, so even if you're on page two, you're not likely to get one. Ranking on the first page of Google is difficult, but AccuRanker can help you achieve it. With AccuRanker you can track your content for every keyword, and it will provide you with instant updates on demand with the entire SERP history. Get SERP history.