CRM and Marketing Automation Integration

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Not only that: through CRMs, it is possible to understand how certain contacts became customers and which contents converted better than others. The ability to track precisely is one of the big differences between outbound marketing and inbound marketing .

LOYALTY
Inbound Loyalty
It is not enough to have converted a contact into a customer. The Inbound Marketing
process continues because, after the purchase, the person, if satisfied, could continue to buy from you or promote the business through word of mouth and become a promoter himself . It is important not to forget your customer!

Loyalty (also called delight) can occur for example through :


Email Marketing
Through emails it is always possible, even after list of monaco consumer email a purchase, to automatically maintain contact with the customer by offering content and products that may be of interest to them and similar to what they purchased.

Social Monitoring
Social media break down the wall of formality, bringing the company ever closer to your customer and, as anticipated a few lines above, satisfied customers can become the direct promoters of a product or service offered, communicating their good purchasing experience on Social Media.
Furthermore, Social Networks can become the direct channel in terms of support and assistance and therefore improve the “delight” process of the last stage of Inbound Marketing .