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Requirements and skills of an SEO Specialist
As already mentioned, the skills of a search engine optimization expert must be transversal since the subject is broad and touches on different aspects.
Surely to become an SEO you need to have this type of skills to have a complete profile:
Excellent knowledge of how search engines work and a basic knowledge of Information Retrieval and how Google algorithms work. Information Retrieval is the discipline that studies the functioning of search engines, such as Google and Bing, from a technological and IT point of view.
Basic knowledge of HTML and also CSS
Learn about the tracking software made list of liechtenstein consumer email available by Google, such as Google Analytics and Google Search Console .
Know how to use crawling software such as Screaming Frog and Xenu
Know at least one of the main Open Source CMS such as WordPress, Joomla, Magento, Prestashop and Drupal well .
Know how to use keyword research tools, such as Google Keyword Planner , Keywordtool.io , Ubersuggest , SEO Hero .
Know some of the best SEO software for competitor analysis and audits, such as Sem Rush, SEO Zoom, SEO Moz, Ahrefs, Majestic SEO and Advanced Web Ranking .
Good knowledge of Excel
Fair SEO oriented writing ability . This is not because you will necessarily have to write but you will certainly have to interface with copywriters. Having it certainly helps.
Good technical, analytical and strategic knowledge
How to start working: Employee or VAT number?
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