Website Optimization_Duplicate Pages

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All duplicate pages are subject to prompt detection and destruction. The search robot may consider the duplicate of the promoted page more relevant to the request. In this case, the address of the duplicate page is different. Therefore, all work on promoting the Internet site will be in vain.


To avoid such situations, it is necessary oman mobile phone numbers database to prohibit indexing or delete duplicate pages in advance if they:

exist at several addresses (for example, with and without CNC, with and without a slash at the end, etc.);

use CMS utility functions (tags, categories, print pages), which results in the generation of many duplicates;

exist on two domains: with www or without it (in this case, “gluing” with robots.txt will help).

All these pages must be prohibited from indexing.

External search engine optimization and website promotion on the Internet
External optimization of Internet sites is a set of measures and factors that are carried out outside the site and consist of acquiring external links from various web resources.

With the help of such links, the site is evaluated by search engines, each of which has an algorithm for calculating the importance, trust, and trust (weight) of the site as a whole and for each page in particular.

The main search engines in which web resources are promoted are Yandex and Google. Yandex uses the citation index (CI) for calculation, which has two types:

weighted citation index (WCI), which is a kind of assessment of the popularity of an Internet site;

thematic citation index (TIC), which is considered more important and is calculated for the entire site as a whole.

TIC reflects the degree of authority of a web resource in relation to others within its own subject matter.

Google's index is called PR (PageRank). It reflects the importance of a page in this search engine. PR depends on the number of external links to a specific page of the website, as well as its weight. The more quality web resources link to yours, the more valuable it looks from Google's point of view.

External optimization of an Internet site consists of several successive stages. Each of them must be given due attention, otherwise you may face a decrease in position and a ban. External optimization is based on three main postulates: