Local SEOs observe that it’s more typical for Google to show

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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise Local SEO The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Image credit: J.B. Hill What’s the good of a survey if it doesn’t result in at least a few surprises? I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings.


Just a year ago, our respondents had voted it #1. If you’re feeling startled, estonia phone number library too, here’s our chance to take a more granular look at the data and see if we can offer some useful theories for proximity’s drop in perceived dominance. First, a quick definition of user-to-business proximity What do local SEOs mean when they speak of user-to-business proximity? Imagine an Internet searcher is standing in Golden Gate Park in San Francisco, looking on their phone, laptop or other device for “pizza”.


that person Pasquale’s Pizzeria, right next to the park, than to show them Yummy Pizza across town in the Glen Park neighborhood. Make an identical query as you move around your city and you’re likely to see the local pack and mapped results change a little or a lot, depending on the competitiveness, density and diversity of local commerce in your town, relative to where you are standing when you search.