Therefore, emerging economies offer a great opportunity

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Starbucks SWOT Analysis Below is a detailed SWOT analysis of Starbucks: Starbucks SWOT Analysis: Starbucks Business Model Starbucks Strengths Brand : The most popular brand in the food and beverage industry; Financial Performance : Annual revenues of over $26 trillion; : Every year new stores open somewhere on the planet (currently 32,660); supply chain : Extensive global supply network, with coffee beans from Latin America, Africa and Asia; Quality and standardization : Premium blends and coffee types are consistently standardized at all its locations; Strategic Planning : Starbucks reinvests its profits in business development; Employee Treatment : Starbucks is often cited as one of the best places to work; Gender neutral toilets : To protect the LGBTQ+ community from discrimination.


Starbucks Weaknesses Pricing : For many consumers, Starbucks is more expensive than some competitors, such czech republic phone number data as McDonald's; Imitation : It is quite easy for competitors to replicate its products; General standardization : Some products do not match the preferences of the local population; Product Recalls : It has recalled several high-demand products, which has tarnished its brand image. Starbucks Opportunities Expansion : Most coffee houses are located in the US.


for expansion; diversification : Developing products according to the preferences of the specific target group; Partnerships : Co-branding could increase its market share; Price differentiation : Offering regular coffee to capture the middle class; Online channels : Strengthening online channels to attract more customers to pick-up locations; Shipping : It can start its own delivery service, instead of using Uber Eats and the like; Subscription : It could launch some coffee subscription services to expand its customer base.