Practical steps to take this week

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Every day, hundreds of millions of commercial messages flow through Italians' online mailboxes. But do these emails really work? What is the opening rate of these messages? What elements (textual and otherwise) are most appreciated by users? In short, what are the email marketing trends and statistics in Italy that we can rely on for the coming years ? To answer all these questions, GetResponse analyzed over 30 billion emails globally including newsletters, welcome emails, autoresponders , RSS and automated messages.


From this analysis, data relating to the Italian market spain telegram phone number list alone was identified . An analysis not to be underestimated. GetResponse is the only email marketing platform that creates this type of report exclusively for our country . The result is a real gold mine of data , insights, statistics and trends for those who work in the sector. Data that we have tried to summarize in the following article, but that you can explore and consult freely in the Benchmarking Report on Email Marketing in Italy .


email marketing statistics by getresponse Statistics on email open and click rates in Italy The first salient fact is that Italy confirms its position in the global top 10 for average national results related to email marketing . With an average total opening rate of 44.38%, Italy is in eighth position, behind only Romania, Australia, Belgium, the United States, the Netherlands, the Philippines and France. It is difficult to establish what the perfect opening rate (for the most open rate) could be for an email marketing campaign .