Who bought it , when, where and how much ?

[ishanijerin1]

It is rare for systems to be so fully developed outside of large companies, but if POS registers are in place and purchasing information and point information are already linked to membership information, introducing digital membership cards will be very smooth.

As before, when you pay, the barcode on your digital membership card and the barcode on the product will be scanned, and point allocation information and purchase information will be accumulated in the CRM membership information.

This allows us to know "who," "when," "where" and " what " they bought, allowing us to develop the optimal approach for each member.

If a POS register has been introduced but vk database purchase information and point information are not linked



There are many companies that have introduced POS registers, but have not linked purchasing information to member information.

When purchasing an item, the purchase amount is entered separately from the POS register, and then the barcode on the point card is read with a barcode reader.

(Famous barcode reader terminals include Jets terminals, JMAPS terminals, and more recently, STERA terminals.)



Even in this case, it is possible to introduce digital membership cards.

However, the information that can be viewed on the CRM will be slightly less than in case ①.





Even if you lack information on "what," there are many measures you can take if you know "who," "when," and "where."

Use your official LINE account to appeal to customers based on their most popular days of the week, time periods, and price ranges.

If you are thinking of introducing a points management system


Finally, this is for those who have not yet digitized their cash register and would like to implement CRM at a low cost.

For such companies, one option would be to introduce a system known as digital POS, which uses tablet devices etc.



By using this, you will be able to keep member information such as "who," "when," "where" and " what " they bought.

In addition, some recent digital POS systems can easily be linked to other systems (for example, LINE mini app), so please contact us and we will introduce you to such systems.