Brand Response

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The third element of Keller's model is the reaction of consumers to the brand. Include methods and tools for assessing the perception of the target audience: surveys, focus groups, processing reviews and other methods. Understanding how consumers evaluate the brand and what emotions it evokes in them will help adjust the strategy and improve interaction with customers.

Brand Resonance
The final stage of Keller's model is jordan mobile phone numbers database building deep and sustainable relationships with consumers. It is necessary to provide for activities aimed at strengthening customer loyalty and creating a community around the brand: loyalty programs, active interaction in social networks, holding events and promotions that contribute to the involvement and retention of customers.


The shortest marketing plan for a company
The shortest but most useful marketing plan was created by Kelly Odel. It is suitable for any idea, product or service. It is enough to fill in the table, and you will immediately see the overall picture, including the future, thanks to which you will be able to draw a conclusion about the prospects for business development.

Company Marketing Plan


10 Mistakes in Preparing a Marketing Plan
Insufficient market monitoring

One of the most common mistakes is insufficient market research. Without a deep understanding of the competitive environment and target audience, all work may be ineffective.

Conduct thorough research and analyze data to make informed decisions.

Undefined goals

Vague or unrealistic goal setting can lead to disappointment and failure. Goals should be specific, measurable, achievable, relevant and time-bound (SMART).

Inconsistent progress

If you do not have a clear strategy, your marketing activity may fail immediately. Here, not only the presence of memorable symbols and logos plays an important role, but also the entire marketing program in general.

For example, it is important that different types of advertising for the same company in print and online media are closely linked to each other so that a recognition light automatically turns on in the minds and eyes of the reader.