You're starting from scratch. You're arriving in a country where there are companies that are years ahead of you on the internet. How can I get organic traffic to my new international website?
Go as deep as possible with your keyword research . Tools like Google Keyword Planner or Semrush can help you identify potentially interesting terms for your business. Consider the level of competition and the number of searches for your keywords and stick with the best options.
“We have to go further and not think exclusively about positioning the keywords that our website works with.”
If you're thinking that the theory is all well and good, but you're missing action, ameriplan email list here you can download two practical cases from CONNEXT clients who have had amazing results with their International SEO strategy.
Cerdá Group managed to increase its international turnover by 1,950% thanks to the positioning strategy we work on at CONNEXT to conquer new markets. Click and download the roadmap.
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Sales Layer also relied on CONNEXT to lay the foundations for its International SEO strategy, with brilliant results from the first year.
sales layer success story
Write content that your customers want to read
You now have a list of keywords. Now it's time to generate content that will help you rank for them. Transcribing your texts word for word from one language to another is a mistake.
Our goal is not to conquer languages, but to conquer countries. Your content must be translated by native speakers, especially if we are talking about countries with cultures very different from Western or European cultures.
To write compelling content, you'll also need to understand the real needs of your customers in this new market. Create a profile of your customer's real concerns, including their preferences and remembering which topics you can most easily reach them on based on your keyword analysis.
If you find this article interesting, you can also download on demand our Webinar on how to generate clients in new markets. A Webinar on International SEO and strategy:
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Find and use the right dissemination channels for your business
It is not enough to simply launch content and hope that it magically starts bringing you visits and business. If it is very difficult to gain visibility in the national market, imagine the work involved in promoting your content in another market. To better disseminate your content, the recipe is very simple:
Use the most appropriate social networks, taking into account your business model and their level of penetration in the country . It is possible that your business is very technical and you think of Twitter. But is this network really used in the country? In Eastern Europe, for example, Vkontakte is preferred . In addition, it is also advisable to create specific social profiles for each market.
Find the top influencers or opinion-leading websites in the sector. Once you have found them, it is time to follow them, classify them and interact with them. Take being given a link to your website as a priceless treasure. Here you will find your first backlinks .
Add your social icons to all your actions. If you go to a trade show, present your social networks. If you leave a card, include all your networks. All your content and your website must clearly incorporate your social network icons.
Study hashtags and create your own branded hashtags. If you want to better connect with your audience, you should study which hashtags are used in your industry. The tool Topsy can help you become familiar with them. On the other hand, take advantage of events you attend to create branded hashtags and invite everyone present to use them. Create thematic hashtags for your content offerings. This use of hashtags helps to generate branding.
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