Linkedin, the B2B network par excellence , has a source of personalized professional news and publishing platform, Pulse. Here you will find the most relevant news in each sector, as well as content customized to your professional needs. It also gives you the possibility to interact and debate, by liking or posting a comment. These actions also appear in updates on Linkedin, since both are synchronized.
Here are all the things you need to consider when browsing and posting on Pulse:
Explore the platform
First of all, change your Linkedin settings to English. Only then will you be able to post. You can[ access the 'Pulse' section from the 'Interests' tab.
It's important to know how to adapt to the platform you're going to publish on. Observe, research, read. You'll realize that Pulse is not a typical blog. The audience, the tone, are different. Th high school coaches email database first step is to make sure that your buyer personas are there and that you're going to reach them, otherwise there's no point in publishing on this network. /span>
You can use the 'share an update' option to share short content, questions, articles, infographics...
To follow people/channels on Pulse, simply access the 'Discover more' tab from Pulse.
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A list of recommended people/channels/publishers will appear for you, from which, by clicking on the blue + button, you start following a content.
Write in Pulse
You can publish on Linkedin Pulse directly from your homepage by clicking the 'Publish Post' button. The publishing tool is very simple and intuitive, similar to other blog-type platforms.
On the left side of the post page, you'll see the 'Writing ideas' column, with a number of current topics that can help you get started when you don't know what to write about.
The grey rectangle to the right of this column is used to illustrate your post with an image (at least 700 x 400 pixels). Below it, you will find a space to write the title. Finally, the text box has the typical text editing functions (title, quotes, bold, adding links, images, video...).
Below the text box, we have a final option, to tag your post by categories according to its theme.
Once you have written your post, you can publish it or save it as a draft.
Please note:
Don't censor yourself. Find a balance between your Linkedin tone and what you have to express.
Publish when you really have something to say: content that may interest the LinkedIn audience, that is truthful, verified and professional.
There is no word limit, but longer posts tend to get better acceptance.
Theme:
The best strategy you can implement is to stick to one topic and cover it better than anyone else. Write about what you know. On Linkedin, it's not enough to be an amateur, you must be an expert in your field, and it should show. Your audience will appreciate the specialization of your content.
Qualification
When someone in your network publishes a post, you receive an instant notification, but it only consists of the headline. You have just a few words to hook your potential readers and get them to click on your content. Your headline should give just the right information, attract and engage.
These are the two formulas that usually work best for titling posts...
Lists: for example, “3 digital tools to streamline the industrial purchasing process.”
How-to: for example, “How to improve the conversion of an industrial website.”
...and a formula that we do not recommend you use on Linkedin:
Post question: Does advertising serve a purpose in industrial marketing?
Visual elements:
Although we may initially associate Linkedin with a purely academic style, there is always room for visual elements. They allow the text to breathe and exemplify it. An infographic, for example, is an ideal visual element to reinforce your post. You can add as many images as you think appropriate, but they must add value to the text and complement it. As for posts with videos, they have almost half the number of views as posts with images.
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