Can customers tour around your site with ease?

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The navigation might seem simple to you, but it might not be as easy to maneuver for your customers.

Ask a few friends to surf your site. Ask them what they think of the experience. Think of it as a mini-test group. Take their feedback and provide it to your web designer, or make the changes yourself if you maintain your site.

As you plan your improvements, here are a few tips to keep norway phone number list in mind:

Don’t change it just because
Know why you want to change your site. Have specific goals, and make sure you’re making these changes for a reason. Testing changes before you make them is also a good bet.

Make incremental changes
Make small, incremental changes. Watch how they impact your conversion rates and make adjustments as needed.

Don’t get overly trendy
Just like teased hair and flannel shirts, website fads come and go. You don’t have to go with the trendiest design. Just because it’s popular doesn’t mean it will work for your customers. Don’t assume any look will work. Test it to be sure.

Keep content conversational
People are coming to your site to learn more about your business or brand, so make sure you create interesting content that’s conversational. Keep it light and allow customers to navigate deeper to learn more.

How have you improved or revamped your site?

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