Although mental health issues were extreme in

[sumonasumonakha.tu1]

It is an exercise of putting oneself in someone else’s shoes to acknowledge one’s pain, feelings, and emotions — without any judgment. Empathy makes us truly human. It shows our ability to connect with other people’s emotions. It allows us to understand the importance of something, even if it is not important to us. Therefore, we set aside our own problems to understand what is around us.


In this sense, empathy is also one of the pillars of Human Experience that brands should provide. For fusion phone number list example, you might think that a joke on social media is harmless, but when you put yourself in other people’s shoes, you realize that it can be racist, homophobic, or xenophobic. Often, it is the moment that shows your capacity for empathy. For instance, during the COVID-19 pandemic, brands needed to exercise their empathic capacity to perceive the scenario and adapt their strategies to a moment of high emotional instability.


2020, these negative sensations will continue for a long time to come. Therefore, it is more important than ever to embrace empathy in your business strategies and content. Authenticity Authenticity shows who you are, according to your essence and values, without fear of admitting your flaws. Authentic people are true. For brands, owing up to their authenticity can be challenging.