Conclusion It’s not an easy process to get the

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In the pitch email, you need to spell out exactly what you think is the most interesting part about the project for their readers. The key word being their readers. Sure, overall you probably have a few main takeaways in mind that are compelling, but there’s often nuance in which specific takeaways will be the most relevant to particular publishers. We’ve seen this so many times, and it’s reflected in the resulting headlines. For example, for a project we created called Generational Knowledge Gaps, we surveyed nearly 1,000 people about their proficiency in hands-on tasks.


Look at the news headlines on REALTOR Magazine and ZDNet, respectively: While latvia consumer mobile number list REALTOR Magazine went with a headline that captures the general spirit of the project, ZDNet’s is more honed in on what matters for their readers: the tech side of things. If we’d pitched to them the same way we’d pitched to REALTOR, they might not have covered the project at all. So, after a personalization, include bullet points that say what the key data points are for their particular audience, wrap up the email with a question of whether they’re interested, and send it off.


attention of top writers. You have to take time to develop high-quality content — it takes us at least a month — and then strategically promote it, which can also take at least another month to get as much coverage as you can. However, this investment can have major payoff, as you’ll be earning unparalleled brand awareness and high-value backlinks. Google Ads Mistakes to Avoid — Best of Whiteboard Friday Paid Search Marketing (PPC) | Search Engines | Whiteboard Friday The author's views are entirely their own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz.