Video content has proven to be very

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Make sure your design adapts perfectly to different screen sizes and that all elements are easy to navigate on smaller devices. 6. Test and improve continually Don't be afraid to experiment with different elements of your landing page. Use A/B testing to compare different versions and determine which works best.


Track key metrics like conversion rate, bounce kenya phone number library rate, and time on page to measure the effectiveness of your landing page and make adjustments as necessary. Benefits of using video in digital marketing 1. Increase engagement attractive to viewers. It captures your audience's attention better than mere words or images, leading to longer viewing times and greater engagement.


Whether it's a product demo, behind-the-scenes footage, or a narrative video, video can create a more immersive and memorable experience for viewers. 2. Improve search engine ranking Search engines like Google prefer websites that are informative and attractive. Videos can significantly improve your search engine rankings.