A way around this, and to make sure

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That might include projects or campaigns that have not performed as you hoped. Being honest about what didn’t work and how you would change that in the future can help to solidify your reputation as a diligent, accountable marketer. Not everything will go to plan all of the time, and our reports should reflect when they don’t. Only giving one side of the story through reports can lead to some awkward conversations later down the line when stakeholders want to know where their budget has gone or why goals haven’t been met.

Summarize effectively The unfortunate truth about marketing reports is that they spain consumer mobile number list don’t always get read. You may spend hours putting together an intelligent, thought-out commentary to go alongside your carefully crafted graphs and charts, only for it to lie attached to an unopened email for weeks. One of the ways our reports can be off-putting to their audience is length. Send a Data Studio document consisting of 15 pages to a busy executive and they may never click “open” again.

the pertinent information is definitely being read, is a succinct summary. Add the main message to the first page of the report. Write it after the rest of the report has been constructed and take from that analysis the most salient points you want your audience to know. Summarize the key points and include only the important data on that first page. If the recipient reads nothing else from the report they should be able to take away the key information you need from this one page alone.