To position and facilitate the download of the document

[khatunhumaira]

Creating a minisite
We have created a minisite. Conceived as a sort of "summary" of the document, it is divided into sections and provides extra information to attract the attention of the user who has reached the page.

For its creation we counted on the help of several teams of the company:

UX : Responsible for designing wireframes.
Design : Responsible for choosing colors and branding.
Development : The team in charge of making it.
360 marketing minisite



2. SEO Optimization
Now that we have a minisite we need to make sure it gets seen. So, we put in armenia email list place an SEO strategy that allowed us to position it in our key searches: tourism trends, tourism digital marketing trends, tourism marketing, and more.

In this regard, we have done:

Keyword research to focus the minisite on the keywords with the greatest potential.
On-page SEO , optimizing the page for selected keywords.
Internal links , pages and posts related to tourism.
3. Paid media
While working on the organic part is important, giving a little boost to a campaign using paid media is never too much. Therefore, as part of the 360º strategy, we made a selection of the platforms and segmentations most suitable for obtaining visibility and, above all, leads. The team decided where to be present and which ads to publish:

Google : Ads in the 'Search' section for specific keywords.
Facebook and Instagram: sponsored posts for industry professionals.
LinkedIn : Inmail campaign to industry professionals.