What do you think about WAM's debut in the SCOPEN index?

[khatunhumaira]

PC: With each edition, our ambition is to have even more participants in the report, in order to provide it with an increasingly solid foundation. WAM was one of 17 new companies that were included in this year's publication. Its entry responds to a growing trend in the sector, namely the expansion of the ecosystem of partner agencies that work on creative brand communications.

In this way, different agency profiles from various fields are argentina email list entering the SCOPEN report as they reflect what is observed today in marketing and communication teams within companies.

LN .: How do you think the market reacts to mergers of independent agencies and consultancies (like this year's WAM and LeadClic)?
PC: M&A transactions are on the rise in our current market, largely driven by Accenture and large multinational groups such as Dentsu-Aegis Network, but also supported by other less visible transactions, which increasingly demonstrate the need to bring together data and creativity.

Beyond the operations that give greater visibility to the companies that lead them, the key is in their continuous monitoring and the market is eager to see what changes they will bring.

What projects have been gained from the merger? How has the value proposition changed? What can they offer me as a customer?