For starters, a large user base provides Google with

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A vast amount of data to gain insights from. This allows Google to analyze user behavior and identify emerging trends/patterns, all of which come together to allow the company to deliver relevant search results and improve the overall user experience. But more relative to its position in the market, having a strong market position allows Google to stay ahead of the competition.


As mentioned above, Google has a dominant market share over all other search engines. This physician phone number list bargaining chip translates into more advertisers and partners on its platform, which allows Google to generate a lot of revenue as a company. Strong brand awareness/recognition Google has established a strong brand as the number one search engine. People trust and use Google’s search engine for many reasons, because it is fast, reliable and trustworthy.


And that wasn’t easy: it took years of consistent marketing efforts, along with the company’s commitment to providing high-quality products and services. The company’s iconic logo, combined with memorable advertising campaigns and most successful products – such as Gmail, Google Maps, Google Search and Google Meet – have all contributed to the company’s strong brand recognition around the world. And because of this solid and unique strength, Google requires very little marketing when promoting its products.