The round table was an opportunity

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The Increasingly Pervasive Role of Generative AI in Industry This is true for all sectors, including manufacturing . In this regard, a few weeks ago we had the pleasure of participating in a conference on the topic within an important industry event. to reflect on the growing importance of this technology in a “traditional” sector such as manufacturing. We often find ourselves opening working tables on the topic with executives of companies in the sector and the first question we are asked is the following: should generative AI be the lever of transformation of the interaction with my external stakeholders or rather a catalyst of productivity for my internal team? The answer is simple: both! The most significant use cases of generative AI that we have developed in this industry support first and foremost the operations of the sales, marketing or market intelligence and assistance teams .


These are the teams that struggle to retrieve market usa student data information, open, closed and ongoing orders, performance data on framework contracts, ticket management. Our customers expect AI to be able to help a salesperson scrutinize strong or weak market data, and cross-reference it with data available in the customer database to offer each customer the best product, the best solution, at the best price. We talk about dynamic market segmentation , we talk about reading through the transcripts of conversations made by the telesales team or the support team.


But we also talk about intelligent assistants that suggest the most common causes of failure to a maintenance technician, that automatically create a draft of an intervention report, or that support the purchase of a product on an online sales site, that create the description of an item based on the technical specification and that translate it into the language of the connected person. The challenges to face Starting last year, we at Salesforce have been introducing and testing applications based on generative AI, asking ourselves first how we could scale a technology designed for consumers in the enterprise world .